"This is my True Romance song," says Robbie, "the one where, like Christian Slater in the film, I like to believe I have direct access to Elvis Presley every now and then."
Ever the entertainer, the only member of Take That far too big to contemplate reforming unleashes Advertising Space, the second single from Intensive Care, amid a flurry of statistics detailing a record-breaking career.
If you own one of the 40 million albums he's sold, you might like to check out the video below.