Destined to become beloved of admen across Europe, The Whitest Boy Alive produce clean, neat slices of electro-pop that are toe-tappingly good. Burning, from their 2006 album Dreams (about to be released here) is ripe for chunkier dancefloor remixes and sampling on TV.
From the staccato drum intro to the gently pealing guitar this is highly appealing pop with just enough of a hard, electronic edge (aided and abetted by former Kings Of Convenience Erland Øye's pure voice and the faint Germanic twang to his pronunciation).
Critical comparison with Kraftwerk is almost inevitable - and they do have a slickness and a cleanliness to their sound, and a tendency towards the simplest choice when it comes to production, but they're nowhere near as harsh or repetitive, more like Dragons on a very happy day. Sweet and very lovely.
